Sabuwar daukar Ma'aikata da Fadada Kasuwa ta Taobao Grocery
Kwanan nan, jerin ayyuka a kan dandamali na daukar ma'aikata na ɓangare na uku sun nuna cewa Taobao Grocery yana ɗaukar masu haɓaka kasuwanci (BD) a Shanghai, musamman a gundumar Jiading.Babban alhakin aikin shine "haɓaka da haɓaka shugabannin ƙungiyar Taocai."A halin yanzu, Taobao Grocery yana shirye-shiryen kaddamar da shi a Shanghai, amma karamin shirinsa na WeChat da Taobao app ba su nuna maki rukuni a Shanghai ba.
A wannan shekara, sabbin masana'antar e-kasuwanci ta sake samun bege, tare da manyan jiga-jigan e-commerce kamar Alibaba, Meituan, da JD.com sun sake shiga kasuwa.Retail Circle ya koyi cewa JD.com ya ƙaddamar da JD Grocery a farkon shekara kuma tun daga lokacin ya sake fara samfurin sito na gaba.Meituan Grocery ya kuma sake fara shirye-shiryen fadada kasuwancinsa a farkon wannan shekara, tare da fadada kasuwancinsa zuwa sabbin yankuna a biranen mataki na biyu kamar Wuhan, Langfang, da Suzhou, wanda hakan ya kara yawan kason kasuwancin sa a sabbin kasuwancin e-commerce.
A cewar kungiyar nazarin kasuwannin kasar Sin, ana hasashen masana'antar za ta kai kimanin yuan biliyan 100 nan da shekarar 2025. Duk da gazawar Missfresh, ribar Dingdong Maicai ya baiwa masana'antar kwarin gwiwa.Don haka, tare da ƙwararrun ƙwararrun e-commerce suna shiga kasuwa, ana sa ran gasa a cikin sabobin kasuwancin e-commerce zai yi zafi.
01 Yakin Ya Mutu
Sabo da kasuwancin e-commerce ya kasance wani babban abin da ya faru a duniyar kasuwanci.A cikin masana'antar, ana ɗaukar 2012 a matsayin "shekara ta farko na sabbin kasuwancin e-commerce," tare da manyan dandamali kamar JD.com, SF Express, Alibaba, da Suning suna kafa sabbin dandamali na kansu.Farawa a cikin 2014, tare da shigar da babban kasuwa, sabbin kasuwancin e-commerce sun shiga cikin saurin ci gaba.Bayanai sun nuna cewa yawan karuwar kasuwancin masana'antu ya kai kashi 123.07% a wannan shekarar kadai.
Bayan shekaru da yawa na ci gaba, wani sabon yanayi ya bayyana a cikin 2019 tare da haɓakar siyan ƙungiyoyin al'umma.A wancan lokacin, dandamali kamar Meituan Grocery, Dingdong Maicai, da Missfresh sun fara yaƙin farashi mai tsanani.Gasar ta yi zafi sosai.A cikin 2020, barkewar cutar ta ba da wata dama ga sabon sashin kasuwancin e-commerce, tare da kasuwa na ci gaba da faɗaɗawa da haɓaka ƙimar ciniki.
Koyaya, bayan 2021, haɓakar sabbin kasuwancin e-commerce ya ragu, kuma rabon zirga-zirga ya ƙare.Yawancin sabbin kamfanoni na e-kasuwanci sun fara kora, rufe shagunan, da rage ayyukansu.Bayan kusan shekaru goma na ci gaba, yawancin sabbin kamfanonin e-commerce har yanzu suna kokawa don samun riba.Kididdiga ta nuna cewa a cikin sabbin kasuwancin e-commerce na cikin gida, 88% na kamfanoni suna asarar kuɗi, kawai 4% suna karya koda, kuma 1% ne kawai ke samun riba.
Shekarar da ta gabata kuma ta kasance ƙalubale don sabbin kasuwancin e-commerce, tare da kora daga aiki akai-akai da rufewa.Missfresh ta daina aiki da app dinta, Shihuituan ya rushe, Chengxin Youxuan ya canza, kuma Xingsheng Youxuan ya rufe kuma ya kori ma'aikata.Koyaya, shigar da 2023, tare da Freshippo yana jujjuya riba kuma Dingdong Maicai yana sanar da ribarsa ta farko ta GAAP don Q4 2022, kuma Meituan Grocery ya kusan wargajewa, sabon kasuwancin e-commerce da alama yana shiga sabon yanayin ci gaba.
A farkon wannan shekarar, JD Grocery ya ƙaddamar a hankali, kuma Dingdong Maicai ya gudanar da taron masu siyarwa, yana shirye-shiryen manyan ayyuka.Daga baya, Meituan Grocery ya ba da sanarwar fadada shi zuwa Suzhou, kuma a cikin watan Mayu, Taocai a hukumance ya sake masa suna a matsayin Taobao Grocery, yana haɗa sabis ɗin karban kai na rana mai zuwa Taocai tare da sabis na isar da sa'a Taoxianda.Waɗannan yunƙurin suna nuna cewa sabbin masana'antar e-kasuwanci tana fuskantar sabbin canje-canje.
02 Nuna Ƙarfafawa
A bayyane yake, daga girman kasuwa da hangen nesa na ci gaba na gaba, sabon kasuwancin e-commerce yana wakiltar babbar dama.Don haka, manyan sabbin dandamali suna daidaitawa ko haɓaka shimfidar kasuwancin su a wannan fagen.
Kayayyakin Kayan Abinci na JD Ya Sake Kaddamar da Gidajen Ware Ware:Retail Circle ya koyi cewa tun a farkon 2016, JD.com ta tsara shirye-shirye don sabbin kasuwancin e-commerce, amma sakamakon ya yi kadan, tare da ci gaba da kasancewa mai dumi.Koyaya, a wannan shekara, tare da "farfadowa" na sabbin masana'antar e-kasuwanci, JD.com ya haɓaka shimfidarsa a wannan fagen.A farkon wannan shekara, JD Grocery ya kaddamar da shi cikin nutsuwa, kuma ba da jimawa ba, manyan shagunan sayar da kayayyaki guda biyu sun fara aiki a birnin Beijing.
Wuraren ajiya na gaba, sabon tsarin aiki a cikin 'yan shekarun nan, ya bambanta da wuraren ajiyar gargajiya da ke nesa da masu amfani da tasha ta wurin kasancewa kusa da al'ummomi.Wannan yana kawo mafi kyawun ƙwarewar siyayya ga masu amfani amma kuma mafi girman ƙasa da farashin aiki don dandamali, wanda shine dalilin da ya sa mutane da yawa ke shakkar ƙirar sito na gaba.
Don JD.com, tare da babban jarinsa da tsarin dabaru, waɗannan tasirin ba su da yawa.Sake buɗe shagunan ajiya na gaba ya cika sashin sarrafa kansa na JD Grocery a baya, yana ba shi ƙarin iko.A baya can, JD Grocery yana aiki akan tsarin tsarin haɗin gwiwa, wanda ya ƙunshi ƴan kasuwa na ɓangare na uku kamar Yonghui Superstores, Dingdong Maicai, Freshippo, Sam's Club, Pagoda, da Walmart.
Meituan Kayayyakin Kayayyakin Kayayyakin Kayayyakin Kayayyakin Abinci Ya Fada Da Tsanani:Retail Circle ya koyi cewa Meituan ya kuma haɓaka sabon tsarin kasuwancin e-commerce a wannan shekara.Tun watan Fabrairu, Meituan Grocery ya ci gaba da shirin fadada shi.A halin yanzu, ta kaddamar da sabbin kasuwanci a sassan biranen mataki na biyu kamar Wuhan, Langfang, da Suzhou, wanda ke kara yawan kasonta na kasuwa a sabbin kasuwancin yanar gizo.
Dangane da samfuran, Meituan Grocery ya haɓaka SKU.Bayan kayan lambu da 'ya'yan itatuwa, yanzu yana ba da ƙarin bukatu na yau da kullun, tare da SKU ya wuce 3,000.Bayanai sun nuna cewa galibin sabbin wuraren ajiya na gaban Meituan da aka bude a shekarar 2022 manyan rumbunan ajiya ne na sama da murabba'in mita 800.Dangane da SKU da girman ɗakunan ajiya, Meituan yana kusa da babban kanti mai matsakaici zuwa babba.
Bugu da ƙari, Retail Circle ya lura cewa kwanan nan, Meituan Delivery ya sanar da shirye-shiryen ƙarfafa tsarin haɗin gwiwar sa kai tsaye, haɗin gwiwa tare da SF Express, FlashEx, da UU Runner.Wannan haɗin gwiwar, haɗe tare da tsarin isar da kayayyaki na Meituan, zai haifar da ingantacciyar hanyar isar da saƙo ga 'yan kasuwa, wanda ke nuna haɓaka daga gasa zuwa haɗin gwiwa a cikin masana'antar isar da kayayyaki nan take.
Kayan Kayayyakin Taobao Ya Mayar da Hankali kan Kasuwancin Nan take:A watan Mayu, Alibaba ya haɗu da dandalin kasuwancin e-commerce na al'umma Taocai tare da dandalin sayar da kayayyaki na Taoxianda, yana haɓaka shi zuwa Taobao Grocery.
A halin yanzu, shafin farko na Taobao app ya ƙaddamar da ƙofar Taobao Grocery a hukumance, yana ba da "isar da sa'o'i 1" da "karɓar rana mai zuwa" sabbin tallace-tallace ga masu amfani a cikin birane sama da 200 a duk faɗin ƙasar.Don dandamali, haɗa kasuwancin da ke da alaƙa na gida na iya biyan buƙatun siyayya na tsayawa ɗaya na masu amfani da kuma ƙara haɓaka ƙwarewar siyayyarsu.
A lokaci guda, haɗa kasuwancin gida masu alaƙa da tallace-tallace na iya guje wa tarwatsa zirga-zirga yadda ya kamata da rage bayarwa da farashin sayayya.A baya can, shugaban Kamfanin Kayayyakin Taobao ya bayyana cewa babban dalilin haɗaka da haɓakawa shine sanya Taobao Grocery mai rahusa, sabo, kuma mafi dacewa ga masu amfani.Bugu da ƙari, don Taobao, wannan yana ƙara haɓaka tsarin yanayin yanayin kasuwancin e-commerce gaba ɗaya.
03 Ingancin ya ci gaba da mayar da hankali
A cikin ƴan shekarun da suka gabata, sabon ɓangaren kasuwancin e-commerce sau da yawa yakan bi tsarin kona kuɗi da kuma kwace ƙasa.Da zarar tallafin ya ragu, masu amfani suna komawa manyan kantunan layi na gargajiya.Don haka, yadda za a ci gaba da ci gaba da samun ci gaba ya kasance batu na dindindin ga sabbin masana'antar kasuwancin e-commerce.Kamar yadda sabon kasuwancin e-commerce ya sake fitowa, Retail Circle ya yi imanin cewa sabon zagayen gasa ba makawa zai canza daga farashi zuwa inganci saboda dalilai biyu:
Na farko, tare da kasuwa ya zama mafi tsari, yaƙe-yaƙe na farashin ba su dace da sabon yanayin kasuwa ba.Retail Circle ya koyi cewa tun daga ƙarshen 2020, Hukumar Kula da Kasuwa ta Jiha da Ma'aikatar Kasuwanci sun ba da "haramta tara" kan siyan ƙungiyoyin jama'a, ƙayyadaddun ƙayyadaddun ɗabi'u kamar zubar da farashi, haɗakar farashi, hauhawar farashin, da zamba.Al'amuran kamar "siyan kayan lambu akan 1 cent" ko "siyan kayan lambu a ƙasa da farashi" sun ɓace a hankali.Tare da darussan da aka koya a baya, sabbin 'yan wasan e-kasuwanci da suka sake shiga kasuwa za su yi watsi da dabarun "ƙananan farashi" ko da dabarun faɗaɗa su ba su canzawa.Sabuwar gasar za ta kasance game da wanda zai iya ba da sabis mafi kyau da samfurori masu inganci.
Na biyu, haɓaka amfani yana motsa masu amfani don ƙara bin ingancin samfur.Tare da sabuntawar salon rayuwa da haɓaka tsarin amfani, masu amfani suna ƙara neman dacewa, lafiya, da abokantaka na muhalli, wanda ke haifar da haɓakar sabbin kasuwancin e-commerce cikin sauri.Ga masu amfani da ke neman rayuwa mai inganci, ingancin abinci da aminci sun zama mafi mahimmanci, suna faɗaɗa buƙatun abincin yau da kullun.Sabbin dandamalin kasuwancin e-commerce dole ne su mai da hankali kan ƙwarewar mabukaci da ingancin samfur, haɗa layi da kan layi ba tare da matsala ba don ficewa a gasar.
Bugu da ƙari, Retail Circle ya yi imanin cewa a cikin shekaru uku da suka gabata, an sake fasalin halayen mabukaci.Haɓaka kasuwancin e-rayuwa yana ƙalubalanci kasuwancin e-commerce na gargajiya, yana ba da hanya don ƙarin sha'awa da amfani da hankali.Tashoshin tallace-tallace na kai-tsaye, yayin da suke magance buƙatun amfani da gaggawa, suma sun taka muhimmiyar rawa a lokacin lokuta na musamman, a ƙarshe sun sami mafi kyawun su.
A matsayin wakilin mai araha da mahimmancin amfani, siyayyar kayan abinci na iya samar da zirga-zirgar ababen hawa masu mahimmanci da oda don dandamalin kasuwancin e-commerce da ke fuskantar damuwar zirga-zirga.Tare da sabuntawar masana'antar abun ciki da haɓaka sarkar samar da kayayyaki, cin abinci na gaba zai zama babban filin yaƙi na ƙattai.Sabbin masana'antar kasuwancin e-commerce za su fuskanci gasa mai tsanani a gaba.
Lokacin aikawa: Jul-04-2024