Shagon shayin da ake yayatawa a kasar Sin mai suna Mixue Ice City na shirin fara halarta a Hong Kong a shekara mai zuwa, tare da bude shagonsa na farko a Mong Kok. Wannan ya biyo bayan wasu nau'ikan gidajen cin abinci na kasar Sin kamar "Lemon Mon Lemon Tea" da "COTTI COFFEE" da ke shiga kasuwar Hong Kong. Babban tashar Hong Kong ta Mixue Ice City tana kan titin Nathan, Mong Kok, a cikin Cibiyar Banki Plaza, kusa da tashar MTR Mong Kok E2. A halin yanzu kantin yana kan gyare-gyare, tare da alamun sanar da "Bude Shagon Farko na Hong Kong Ba da dadewa ba" tare da nuna samfuran sa hannun su kamar "Ruwan Kankara Fresh Lemon" da "Fresh Ice Cream."
Mixue Ice City, alama ce ta sarkar da ke mai da hankali kan ice cream da abin sha, tana kaiwa ƙananan kasuwanni tare da tsarin sada zumunta na kasafin kuɗi. Farashin kayayyakinsa na kasa da RMB 10, gami da ice cream RMB 3, ruwan lemun tsami RMB 4, da shayin madara kasa da RMB 10.
Tun da farko, rahotanni sun nuna cewa Mixue Ice City na shirin yin jerin gwano a Hong Kong a shekara mai zuwa, inda za ta tara kusan dalar Amurka biliyan 1 (kimanin HKD biliyan 7.8). Bankin Amurka, Goldman Sachs, da UBS sune masu tallafawa haɗin gwiwa don Mixue Ice City. Da farko dai kamfanin ya shirya yin jerin gwano a kasuwar hada-hadar hannayen jari ta Shenzhen amma daga baya ya janye tsarin. A cikin 2020 da 2021, kudaden shiga na Mixue Ice City ya karu da kashi 82% da 121% duk shekara, bi da bi. Ya zuwa ƙarshen Maris na bara, kamfanin yana da shaguna 2,276.
An karɓi aikace-aikacen jeri-share na Mixue Ice City a baya kuma an riga an bayyana hasashen sa. Kamfanin yana shirin yin jeri a babban kwamitin hada-hadar hannayen jari na Shenzhen kuma zai iya zama "hanyar shan shayi ta kasa ta farko." Dangane da hasashen, GF Securities shine jagorar marubuci don jerin gwanon Ice City.
Hasashen ya nuna cewa kudaden shiga na Mixue Ice City ya karu cikin sauri, tare da samun kudaden shiga na RMB biliyan 4.68 da kuma RMB biliyan 10.35 a shekarar 2020 da 2021, bi da bi, yana nuna ci gaban 82.38% da 121.18% duk shekara. Ya zuwa karshen watan Maris na shekarar 2022, kamfanin yana da jimillar shaguna 22,276, wanda hakan ya sa ya zama mafi girma a cikin masana'antar shan shayi ta kasar Sin. Cibiyar sadarwa ta kantin sayar da kayayyaki ta mamaye duk larduna 31, yankuna masu cin gashin kansu, da gundumomi a kasar Sin, da kuma kasashe irin su Vietnam da Indonesia.
A cikin 'yan shekarun nan, tasirin alamar Mixue Ice City da saninsa ya ƙaru, kuma tare da ci gaba da sabuntawa ga hadayunsu na sha, kasuwancin kamfanin ya haɓaka. Hasashen ya bayyana cewa adadin shagunan sayar da hannun jari da kuma tallace-tallacen kantuna guda ɗaya na haɓaka, sun zama manyan abubuwan da ke haifar da haɓakar kudaden shiga na kamfanin.
Mixue Ice City ya haɓaka "bincike da samarwa, ɗakunan ajiya da dabaru, da gudanar da aiki" haɗakar sarkar masana'antu, kuma tana aiki a ƙarƙashin tsarin "sarkar kai tsaye azaman jagora, sarkar ikon mallakar ikon mallaka a matsayin babban jiki". Yana gudanar da sarkar shan shayin “Mixue Ice City,” sarkar kofi “Lucky Coffee,” da sarkar ice cream “Jilatu,” tana samar da sabbin abubuwan sha da ice cream.
Kamfanin yana bin manufarsa na "bari kowa a duniya ya ji daɗin inganci mai araha, mai araha" tare da matsakaicin farashin samfur na 6-8 RMB. Wannan dabarun farashi yana jan hankalin masu amfani don haɓaka mitar siyayyarsu kuma suna tallafawa saurin haɓaka zuwa ƙarin ƙananan birane, yana mai da Mixue Ice City shahararriyar sarkar shayi ta ƙasa.
Tun daga 2021, yayin da tattalin arzikin ƙasa ya daidaita kuma buƙatun mabukaci ya ƙaru, Mixue Ice City ta sami haɓakar kudaden shiga mai ban sha'awa saboda ra'ayin samfurin "mai inganci, mai araha". Wannan nasarar tana nuna duka tasirin dabarun farashi na "ƙananan rata, mai girma" da kuma yanayin haɓaka buƙatar gida.
Bugu da ƙari, kamfanin yana kula da abubuwan da mabukaci ke so, yana ci gaba da gabatar da sababbin samfurori waɗanda suka dace da shahararrun abubuwan dandano. Ta hanyar haɗa samfuran gabatarwa da riba, yana haɓaka tsarin samfuransa don haɓaka ribar riba yadda yakamata. A cewar hasashen, ribar da kamfanin ya samu ga masu hannun jari ta kai kusan RMB biliyan 1.845 a shekarar 2021, karuwar kashi 106.05 bisa na shekarar da ta gabata. Kamfanin ya haɓaka shahararrun samfuran kamar Magic Crunch Ice Cream, Shaky Milkshake, Ice Fresh Lemon Water, da Pearl Milk Tea, kuma ya ƙaddamar da abubuwan sha masu sanyi a cikin 2021, yana haɓaka tallace-tallacen kantuna.
Hasashen kuma yana nuna cikakkiyar fa'idar sarkar masana'antu ta Mixue Ice City, gami da ginin gine-ginen samarwa, masana'antun samar da albarkatun kasa, da wuraren ajiya da kayan aiki a wurare daban-daban. Wannan saitin yana tabbatar da amincin kayan abinci yayin da ke rage farashi da tallafawa fa'idodin farashin kamfani.
A cikin samarwa, kamfanin ya kafa masana'antu a cikin mahimman wuraren samar da albarkatun ƙasa don rage asarar jigilar kayayyaki da farashin sayayya, haɓaka saurin samarwa, da kiyaye inganci da araha. A cikin kayan aiki, tun daga Maris 2022, kamfanin ya kafa wuraren ajiyar kayayyaki da kayan aiki a larduna 22 kuma ya gina hanyar sadarwar dabaru ta kasa baki daya, inganta inganci da rage lokutan isarwa.
Bugu da ƙari, Mixue Ice City ta kafa cikakkiyar kulawar inganci da tsarin kula da lafiyar abinci, gami da zaɓi mai tsauri, kayan aiki da sarrafa ma'aikata, samar da kayan masarufi, da kula da shaguna.
Kamfanin ya haɓaka matrix na tallace-tallace mai ƙarfi, yana amfani da tashoshi na kan layi da na layi. Ya ƙirƙiri waƙar taken Mixue Ice City da kuma "Snow King" IP, zama abin fi so tsakanin masu amfani. Bidiyon "Sarkin dusar ƙanƙara" sun sami ra'ayoyi sama da biliyan 1, kuma waƙar jigon tana da wasan kwaikwayo sama da biliyan 4. Wannan lokacin rani, hashtag "Mixue Ice City Blackened" ya mamaye jerin zafafan bincike akan Weibo. Ƙoƙarin tallace-tallacen kan layi na kamfanin ya haɓaka tasirin alamar sa, tare da jimlar kusan masu bi miliyan 30 a duk faɗin dandamalin WeChat, Douyin, Kuaishou, da Weibo.
A cewar iMedia Consulting, kasuwar shan shayi ta kasar Sin da aka yi oda ta karu daga RMB biliyan 29.1 a shekarar 2016 zuwa RMB biliyan 279.6 a shekarar 2021, tare da karuwar karuwar kashi 57.23 bisa dari a kowace shekara. Ana sa ran kasuwar za ta kara fadada zuwa RMB biliyan 374.9 nan da shekara ta 2025. Sabbin masana'antar kofi da kankara suma suna da matukar girma.
Lokacin aikawa: Agusta-16-2024