A ranar 26 ga Satumba, 2022, Shanghai Ziyan Food Company.Wannan taron ya nuna alamar shigar Ziyan Food, babbar alama a cikin nau'in kajin da aka ɗora, cikin kasuwannin hannun jari, da ƙirƙirar sabon yanayi mai gasa tare da ƙattai uku na samfuran agwagwa.Ziyan Food don haka ya zama babban ɗan wasa na huɗu a cikin masana'antar abinci mai ruwa da kuma na farko a cikin sashin jita-jita da aka sarrafa, wanda ya kafa "ginshiƙai huɗu" a cikin kasuwa.
A watan da ya gabata, Ziyan Food ya fitar da rahotonsa na shekara-shekara na shekara ta 2023, inda ya samu kudaden shiga da ya kai yuan biliyan 1.743, wanda ya karu da kashi 6.48 bisa dari a duk shekara, da ribar da ya kai yuan miliyan 180, wanda ya karu da kashi 55.11% a duk shekara. - shekara.Yanzu, shekara guda bayan jerin sa, wannan alamar mai shekaru 34 ta ci gaba da nuna ƙarfi mai ƙarfi.
Dangane da gabatarwar kamfanin, abincin Ziyan ya samo asali ne daga Sichuan, an bunkasa shi a Jiangsu, kuma ya fadada a duk fadin kasar.A shekara ta 2000, Ziyan Food ya shiga kasuwar Shanghai, kuma a shekara ta gaba, adadin shagunan ya zarce 500, wanda ya shafi yankunan Jiangsu, Zhejiang, da Shanghai.A cikin 2003, Ziyan ya faɗaɗa cikin kasuwar tsakiyar China, yana ci gaba da haɓaka alamar.A shekara ta 2008, adadin shagunan abinci na Ziyan ya zarce 1,000, wanda ya cimma cikakkiyar rarraba sarkar sanyi don kayayyakinsa.A cikin 2014, Ziyan Baiwei Chicken ya buɗe don yin amfani da sunan kamfani, yana haɓaka adadin shagunan cikin sauri.A halin yanzu, Ziyan Food yana da shagunan sarka sama da 6,100 a karkashin alamar "Ziyan Baiwei Chicken", wanda ke rufe fiye da birane 200 a cikin larduna sama da 20, da yankuna masu cin gashin kansu, da kuma kananan hukumomi a duk fadin kasar, wanda ke tabbatar da matsayinsa na kan gaba a kasuwar cin abinci ta kasar Sin.
Madaidaicin Matsayi daga Farko: Shigar da Barga da Sashe mai inganci
A matsayin sanannen nau'i a cikin abincin Sinanci, ɗanɗanon abinci mai daɗi ya sa yawancin masu amfani da shi ba zai iya jurewa ba.A halin yanzu, ana raba abincin da aka sarrafa a cikin abinci mai gasasshen abinci na “gefe tasa” da abinci mai “abin ciye-ciye”.Na farko an sanya shi azaman jita-jita mai sanyi don manyan abinci, yayin da na ƙarshe ya zama abincin ciye-ciye.
Idan aka kwatanta da "abin ciye-ciye" abincin da aka dafa, "tashin gefe" abincin da aka dafa yana nuna ƙarin mahimmanci tare da manyan fa'idodi guda uku.Da fari dai, yana da mahimmanci ga masu amfani, saboda buƙatun abinci na “gefe tasa” ya fi girma kuma ya fi yawa a lokacin abincin rana na iyali da abincin dare.Na biyu, ana amfani da shi a cikin ƙarin yanayi, gami da taron dangi, cin abinci, abubuwan ciye-ciye na tsakar dare, da abubuwan tafiye-tafiye.Na uku, yana jan hankalin jama'a da yawa, gami da maza, mata, yara, da tsofaffi.
Katangar shigarwa na sashin abinci mai “gefe tasa” ya fi na “abin ciye-ciye” abincin da aka dafa.Babban buƙatun don sana'a, ɗanɗano, sabo, da ƙarfin sarkar samarwa suna tabbatar da ingantaccen ingancin samfur, samun amincewar mabukaci.
Ziyan Baiwei Chicken ya gano wannan muhimmiyar dama ta kasuwa tun daga farko, inda ta sanya kanta a cikin "rashin gefe" na abinci da aka dafa.Wannan matsayi na dabarun yana fuskantar ƙarancin gasa kuma yana ba da damar mafi girma.A farkon rabin wannan shekara, Ziyan ya ci gaba da haɓakawa da haɓaka layin samfuran sa.Baya ga haɓaka jita-jita masu cin abinci na flagship kamar Fuqi Feipian, Baiwei Chicken, Vine Pepper Chicken, da Ziyan Goose, kamfanin ya ƙaddamar da sabbin jita-jita masu sanyi irin su Sour Soup Fatty Beef, Crisp Pork Feet, Crispy Three Shreds, da Bowl Chicken Dices, ci gaba da samun kyakkyawan suna.Ni'imar kasuwar babban birnin kuma tana nuna babbar fa'idar kasuwar cin abinci ta “gefe tasa”.
Bayar da Buƙatun Kasuwa: Sabbin Kayayyaki a Matsayin Jigo, Kayayyakin da aka riga aka tattara a matsayin Mammala.
Yayin da halayen mabukaci ke canzawa, ana samun ƙarin girmamawa akan suna, inganci, da dacewa da samfur.Ziyan Baiwei Chicken, wanda aka fi sani da abincin da ake dafawa irin na Leshan na gargajiya na Sichuan, yana ci gaba da haɗa ainihin jita-jita na gargajiya daga yankuna daban-daban, da haɗaɗɗun dandano daga Sichuan, Guangdong, da Hunan.Kamfanin yana mai da hankali kan sana'a da inganci don ƙirƙirar jita-jita masu inganci.
Sanin cewa matasa sun fi son abinci mai sauri da sauƙi don shiryawa, Ziyan ta shiga cikin kasuwar abinci da aka riga aka dafa.Yin amfani da ƙarfinsa a cikin haɓaka samfurin, kula da inganci, sarrafa sarkar samarwa, tashoshi tallace-tallace, da sarrafa bayanai, Ziyan yana da ƙungiyar R&D mai zaman kanta da masana'anta ta tsakiya.Wannan yana ba da fa'ida mai mahimmanci akan samfuran da suka fito a cikin kasuwar abinci da aka riga aka dafa.Kayayyaki irin su Ziyan Kung Pao Chicken, Boiled Slices, Fillets Chicken Fillets, da Peppery Pork Belly Chicken suna da ɗanɗano, an yi su da sinadarai na gaske, kuma suna jaddada lafiya da abinci mai gina jiki, suna zama sanannen jita-jita don abincin dare na iyali da kuma abincin biki.
Daidaita tare da buƙatun kasuwa, manyan kamfanonin abinci masu sarrafa abinci suna da fa'ida ta halitta.A halin yanzu, Ziyan Food ya haɓaka layin samarwa sama da nau'ikan abinci iri-iri 100, samfuran sabo, waɗanda aka haɗa da kayan da aka riga aka shirya.Tare da ingantaccen tsarin kula da ingancin inganci a duk faɗin sarkar masana'antu, Ziyan yana amfani da sarƙoƙin samar da kayayyaki na fasaha don samar da zaɓin samfur mai inganci da ƙarfafa haɓakar ƙananan masana'antar abinci da matsakaici.
Rungumar Canjin Dijital: Ƙaddamar Sabbin Hanyoyi don Ci gaban Masana'antu
Masana'antar abinci ta shiga zamanin ci gaban dijital a cikin guguwar canjin dijital.Yin amfani da layin samfurin sa mai yawa, sarrafa sarkar samar da kayayyaki, da fa'idodin ababen more rayuwa, Ziyan Food ya kafa daidaitaccen tsarin gudanarwa don tabbatar da ingancin abinci daga sayayyar albarkatun ƙasa da ganowa, sarrafa tsarin samarwa, sarrafa ma'anar haɗari mai mahimmanci, dubawa samfur, zuwa rarraba sarkar sanyi.
Bugu da ƙari, Ziyan Food yana haɓaka samarwa na dijital da ƙwararru ta hanyar gabatar da manyan dandamalin sabis na bayanai masu wayo da tsarin sarrafa bayanan lantarki na zamani da yawa.Wannan ya haifar da samar da ingantaccen tsarin samar da kayayyaki da kuma cikakkiyar kulawa ta hankali ta hanyar hada kayan aiki da tsarin adana kayayyaki.Sakamakon shine aiki mai inganci a duk tashoshi, yana haɓaka masana'antar abinci ta gefen tasa zuwa sabuwar hanyar hankali, inganci, da amana, ta haka ta faɗaɗa kasuwar sa.
Aiki Dual-Channel da Haɗin gwiwar Masana'antu: Bayyana Fa'idodin Gasa da Mafarkin Kasuwancin Rarraba
Sa alama, inganci, ƙwarewa, da daidaitawa su ne yanayin masana'antar abinci a gaba.Tun lokacin da aka buɗe hannun jari a cikin 2014, Ziyan Baiwei Chicken ya girma cikin sauri, yanzu yana alfahari da kantuna 6,100 a duk faɗin ƙasar.Tare da kusan shekaru goma na ƙwarewar aiki ta alama, Ziyan Food yana ci gaba da haɓakawa da haɓakawa.Tasirin tambarin sa, faffadan layin samfur, da tabbacin inganci suna ba da gagarumin gasa a masana'antar abinci.
Ziyan ya mallaki madaidaicin ikon daukar ma'aikata na kamfani, yana ba da cikakken tallafi ga sabbin masu hannun jari, har ma da wadanda ba su da kwarewa.Wannan ya haɗa da kimantawa da ƙira, horar da ma'aikata, dabarun tallace-tallace, ayyukan talla, jagorar aiki, haɗin kai, horo na fasaha, da bincike na kasuwanci, haɓaka hangen nesa na kasuwanci tare da ƙungiyar.
Don shagunan layi, Ziyan Food yana aiki da ingantattun masana'antu a cikin ƙasa baki ɗaya, yana tabbatar da isar da sarkar sanyi na samfuran zuwa shagunan, yana ba da tabbacin dandano da aminci.Har ila yau, kamfanin yana kula da lafiyar ma'aikata sosai, ka'idojin tsabta, hanyoyin sarrafa abinci, sayayya, ajiya, sarrafawa, lalata kayan aiki, da tsabtace muhalli.Don ayyukan kan layi, Ziyan yana ba da damar manyan dandamali na isarwa, ƙaramin shirye-shirye, da hanyoyin zirga-zirgar al'umma don haɓaka amfani ta hanyar layi biyu da kan layi.
Kwanan nan, Ziyan Food ya kuma nuna fa'idarsa a cikin haɗin gwiwar masana'antu, yana faɗaɗa kasuwancinsa tare da jawo hankalin abokan ciniki yayin da yake cika nauyin zamantakewa.Misali, a ranar 8 ga Maris, Ranar Mata, Ziyan Baiwei Chicken ya yi haɗin gwiwa tare da Fenghua don watsa shirye-shiryen kai tsaye, tare da haɗa jita-jita masu dacewa kamar Boiled Kifi da Peppery Crisp Pork tare da samfuran Fenghua, yana haifar da tashin hankali.A watan Yuli, Ziyan Baiwei Chicken ya sake haɗa kai tare da wasan ƙwallon kwando na matasa na "Dunk Youth" Season 3, yana ƙarfafawa da kuma shaida ci gaban mafarkin matasan 'yan wasan kwando.
Tare da fiye da shekaru 30 na sadaukar da kai da kuma tsararraki uku na gado, a matsayin kamfani da aka jera a bainar jama'a a cikin masana'antar abinci ta gefen tasa, Ziyan Food ta nuna godiya ga amincewar jama'a da kuma sanin ingancin samfurin sa da darajar sa.Ci gaba da ci gaba, Ziyan zai ci gaba da yin biyayya ga ainihin manufarsa, yana kiyaye ka'idar "kyakkyawan sinadarai + kyakkyawar sana'a = samfurori masu kyau," yayin da yake ci gaba da binciken sabon motsi don bunkasa ci gaban masana'antar abinci da samar da lafiya, inganci, da dandano masu gamsarwa. ga masu amfani
Lokacin aikawa: Jul-04-2024