Gabatarwa
Iyalin Xu Guifen, wanda ke kula da Huangshanghuang (002695.SZ), wanda aka fi sani da "Sarauniyar Abincin Marinated," ya sake shiga cikin rikici.A ranar 22 ga Satumba, Huangshanghuang ya ba da cikakken bayani game da wurin zama na sirri, tare da dangin Xu Guifen sun yi cikakken biyan kuɗin Yuan miliyan 450 da aka fara watanni tara da suka gabata.
Rigima Da Ke Wajen Waje Na Keɓaɓɓu
Wannan wurin zama na sirri ya haifar da shakku saboda dalilai da yawa.Na farko, farashin hannun jari na Huangshanghuang a halin yanzu yana kan ƙaramin tarihi, kuma farashin keɓancewa na yuan 10.08 a kowace hannun jari ya kasance ragi na 10.56% zuwa farashin na yanzu.Wannan matakin ya haifar da shakku na sasantawa daga ainihin masu sarrafa.Na biyu, kudaden da aka tara za a yi amfani da su gaba daya don fadada samarwa da gina rumbun adana kayayyaki.Koyaya, ƙimar amfani da kamfani ya ragu sosai a cikin 'yan shekarun nan, tare da ayyuka da yawa ba su kai ƙarfin da ake tsammani ba ko kuma an ƙare su.Shin akwai larura don ƙarin faɗaɗawa?
Xu Guifen, wadda ake kira "Sarauniyar Abinci," ta fara tafiyar kasuwancinta ne tun tana da shekaru 42 bayan an sallame ta, inda ta mayar da kasuwancinta na abinci a cikin ruwa zuwa wani kamfani na yuan biliyan da kuma samar da dukiya ta iyali na daruruwan miliyoyin.Amma yanzu, sana'ar abincin da aka girka ba ta da sauƙi.Ayyukan Huangshanghuang ya ragu sosai, inda ribar da aka samu a shekarar 2022 ta ragu zuwa yuan miliyan 30.8162, mai karancin tarihi.Bayan ɗan taƙaitaccen lokacin rufe shagunan, dangin Xu Guifen sun sake fara ƙoƙarin faɗaɗawa a cikin 2023, inda suka buɗe sabbin shaguna 600 a farkon rabin shekara, duk da haka kudaden shiga ya ragu maimakon karuwa.
Daga Ma'aikaciyar Kwance Zuwa Sarauniyar Abinci
Rayuwar Xu Guifen ta ga abubuwa da dama.An haife ta a watan Oktoba 1951 a cikin dangi mai aiki biyu, ta sami kwanciyar hankali ta farko a 1976 a kasuwar kayan lambu saboda rukunin mahaifinta.ƙwazonta ya kai ga canjawa wuri zuwa Kamfanin Abincin Nama na Nanchang a cikin 1979, wanda ke nuna alamar haɗin kai na farko tare da masana'antar abinci.A cikin 1984, an nada ta a matsayin mai sarrafa kantin.
Duk da haka, ta fuskanci guguwar kora daga aiki a 1993 kuma an tilasta ta barin kamfanin abinci.Da yake fuskantar ƙayyadaddun zaɓuɓɓuka, Xu Guifen ya juya zuwa kasuwanci, yana mai da hankali kan kasuwancin abinci.Ta karbi rancen Yuan 12,000, ta kuma bude kantin sayar da kaji na farko na Huangshanghuang a Nanchang, inda ta aza harsashin daular abinci mai ruwa.
A shekarar 1995, Huangshanghuang ya fara yin amfani da sunan kamfani.A cikin shekaru uku kacal, ya fadada zuwa sama da shaguna 130, inda ya samar da yuan miliyan 13.57 a tallace-tallace, ya kuma zama abin burgewa a Jiangxi.Karkashin jagorancin Xu Guifen, Huangshanghuang ya fito fili a shekarar 2012, inda ya samu kudin shiga na Yuan miliyan 893 da kuma ribar da ya kai yuan miliyan 97.4072 a shekarar.
Yayin da aikin Huangshanghuang ya daidaita, kuma kudaden shiga ya karu, Xu Guifen ta mika ragamar mulki ga babban danta, Zhu Jun, a shekarar 2017, wadda ta dauki matsayin shugaba da babban manaja.Danta na biyu, Zhu Jian, ya zama mataimakin shugaba da mataimakin babban manaja, inda Xu Guifen da mijinta Zhu Jiangen suka zama daraktoci.
Ya zuwa shekarar 2019, kudaden shiga na Huangshanghuang ya ninka ninki biyu tun lokacin da ya ke IPO, inda ya kai yuan biliyan 2.117, tare da ribar da ya kai yuan miliyan 220.A karkashin kulawar dangin Xu Guifen, Huangshanghuang, tare da Juewei Duck Neck da Zhou Hei Ya, sun zama daya daga cikin manyan nau'ikan agwagwa guda uku, wanda ya tabbatar da matsayin Xu Guifen a matsayin "Sarauniyar Abinci."
Bisa kididdigar da aka yi na iska, aikin Huangshanghuang ya kai kololuwa a shekarar 2020, inda kudaden shiga da ribar da aka samu ya kai yuan biliyan 2.436 da yuan miliyan 282, bi da bi.A wannan shekarar, dangin Xu Guifen sun kasance na 523 a jerin masu arziki na Hurun da dukiyar da ta kai yuan biliyan 11.A shekarar 2021, Xu Guifen da danginta sun kasance a matsayi na 2,378 a jerin masu Billionaires na Forbes da dukiyar da ta kai dalar Amurka biliyan 1.2.
Kalubalen Narkar da Yuan Miliyan 450 na Ƙarfin Ƙarfin Ƙarfin Ƙarfafawa
A ranar 22 ga Satumba, Huangshanghuang ya ba da sanarwar kammala sanya wuri mai zaman kansa, yana ƙara damuwa saboda ƙarancin kuɗin shiga.Farashin yuan 10.08 a kowane hannun jari ya kasance ragi na kashi 10.56% zuwa farashin hannun jari na yuan 11.27 a kowace hannun jari a ranar da aka fitar.Musamman ma, farashin hannun jari na Huangshanghuang yana cikin ƙasan tarihi, inda farashin keɓaɓɓen wuri ya yi ƙasa da mafi ƙarancin farashin yuan 10.35 na shekara.
Bugu da ƙari, duk hannun jarin Xinyu Huangshanghuang ne ya sanya hannu, wanda dangin Xu Guifen ke sarrafawa.Tsarin hannun jari ya nuna cewa dangin Xu suna da babban hannun jari a rukunin Huangshanghuang, wanda ke da kaso 99% na Xinyu Huangshanghuang.
Za a yi amfani da kudaden da aka samu don ayyuka guda uku: aikin yankan agwagwa da aikin sarrafa kayan abinci na Fengcheng Huangda Food Co., Ltd., aikin sarrafa abinci mai nauyin tan 8,000 na Zhejiang Huangshanghuang Food Co., Ltd., da kuma aikin sarrafa abinci da sarkar sanyi aikin ginin cibiyar Hainan Huangshanghuang Food Co., Ltd.
Koyaya, a cikin 'yan shekarun nan, aikin Huangshanghuang yana raguwa.A shekarar 2021, kudaden shiga da ribar da kamfanin ya samu ya ragu zuwa yuan biliyan 2.339 da yuan miliyan 145, ya ragu da kashi 4.01% da kashi 48.76 bisa dari.An ci gaba da raguwa a shekarar 2022, inda kudaden shiga da ribar da aka samu ya ragu zuwa yuan biliyan 1.954 da yuan miliyan 30.8162, ya ragu da kashi 16.46% da kashi 78.69%.
Tare da raguwar aikin, yawan amfani da aikin Huangshanghuang shi ma ya ragu daga kashi 63.58% a shekarar 2020 zuwa kashi 46.76% a shekarar 2022. Duk da karfin ikon tan 63,000, kammala sabbin ayyukan zai kara karfin da tan 12,000, wanda ya kai jimillar 000.Tare da ƙarancin amfani na yanzu, yadda za a narkar da ƙarar ƙarfin zai zama ƙalubale ga Huangshanghuang.
A cikin rabin farko na 2023, wasu ayyukan sun gaza cika ƙarfin da ake tsammani ko kuma an dakatar da su saboda ƙarancin buƙata.A cewar rahoton na shekara-shekara na 2023, "aikin sarrafa kayan nama na ton 5,500" da "aikin sarrafa nama na ton 6,000 a Shaanxi" ba su kai yadda ake tsammani ba, yayin da "samfurin naman tan 8,000 da sauran sarrafa kayan dafaffen aikin” ya ƙare.
Bugu da ƙari, raguwar aikin ya haifar da guguwar rufewar shagunan.A ƙarshen 2021, kamfanin yana da shaguna 4,281, amma wannan adadin ya ragu zuwa 3,925 a ƙarshen 2022, raguwar shagunan 356.
A cikin 2023, Huangshanghuang ta dawo da dabarun fadada kantin sayar da kayayyaki.Ya zuwa ƙarshen Yuni 2023, kamfanin yana da shagunan 4,213, gami da shagunan sarrafa kai tsaye 255 da shagunan mallakar kamfani 3,958, waɗanda ke rufe larduna 28 da biranen 226 a duk faɗin ƙasar.
Koyaya, ainihin adadin sabbin shagunan ya faɗi ƙasa da tsammanin.Huangshanghuang ya yi niyyar bude sabbin shaguna 759 a farkon rabin shekarar 2023 amma kawai ya bude 600. Kudaden shiga na rabin farkon shekarar 2023 ya nuna raguwar kadan, duk da karuwar yawan shagunan.
Tare da raguwar ƙarfin yin amfani da kayan aiki da bazuwar shagunan da ke kasa haɓaka kudaden shiga, yadda za a jagoranci Huangshanghuang zuwa ci gaban babban kalubale ne ga shugaban ƙarni na biyu Zhu Jun.
Lokacin aikawa: Jul-04-2024